Windows Live Hotmail is to be the final name for the currently beta Windows Live Mail service, as announced by Richard Sim, Senior Product Manager for Hotmail.
The decision comes from the importance of the Hotmail brand name, and to make the transition easier for existing customers.
I believe retaining the Hotmail name for Microsoft’s Web mail service is the right move. Adding Windows Live to it may seem pointless, as I can’t imagine anyone calling it by the full Windows Live Hotmail name, just like it is rarely referred to as MSN Hotmail, its official name.
I suspect the change won’t mean much for users, it will continue to be called simply just Hotmail.
See Microsoft hurt by poor Live branding, analysts say for further reading on the “bungled” Live branding.
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