MSN acquires MessageCast

The MSN network of Internet services today announced that it has acquired substantially all the assets of MessageCast Inc., a leading provider of automated alerting and messaging technology that currently supports the MSN Alerts service. This acquisition builds on the robust MSN Alerts platform, enabling tighter integration with the MessageCast technology. It also extends MSN Alerts to new content channels, helping to expand the ability of MSN to connect consumers to the information and people they care about most.