MECA, a leader in promotional messenger marketing services announced today that it has inked a deal with mobile messaging firm IPSH to create the first messenger interoperable carrier interoperable (MICI) solution.
This new standard is a giant leap for (desktop to mobile) convergence as it will link together twenty-six U.S. cell phone carriers and desktop messenger networks such as Yahoo! Messenger, MSN Messenger, AOL Instant Messenger, ICQ, through MECA's own proprietary system. The majority of U.S. cell phone subscribers and messenger users will be able to communicate with each other through one platform for the first time.
The announcement is a breakthrough as MECA will be the first platform to integrate interoperable versions of the fastest forms of communication in the world, messaging and SMS. Both messaging and SMS are growing at a historic pace and are set to dethrone email and voice calls as the primary forms of communication as early as 2006 according to industry research firm, The Radicati Group. The new MICI platform has the potential to connect well over 100 million cell phone subscribers and messenger accounts in the United States.
“We have worked hard to achieve interoperable desktop to mobile convergence and have found a great partner in IPSH to help us achieve this goal. The jointly developed MICI platform is a first for the industry and will go a long way toward bringing previously unconnected people together through one experience,” says Bruce Klickstein, President MECA.
The initial MICI launch is tentatively scheduled for launch Q1 2004.
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